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Crossing Bridge Family Dentistry 

Information Architecture Design + Web Design

Redefine the family dentistry with brand new information architecture and dental experience

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Sector: Health

Tools: Photoshop, Figma

Skills: Users Interview, Information Architecture Analysis, Care Sorting Study, Prototyping

Found in 2007, Crossing Bridge Family Dentistry is committed in delivering dentistry to the highest standards in a warm and relaxed environment.

CURRENT IA SCHEMATIC DIAGRAM

website design schematic diagram

PROBLEMS

1. User have difficulties in finding what they are looking for.

2. The website uses too many medical jargons that is inaccessible to users.

3. The narrow-and-deep hierarchy of the navigation system is confusing.

CARD SORT STUDY

We conducted an open card sort study in order to assess the viability of our proposed information architecture for the client website.

1. Using Dendrograms

Understanding data clusters as it makes assumptions about larger clusters based on individual pair relationships. 

Finding:

Many of the clusters created by participants were consistent with the ones used by the current website.

2. Using Similarity Matrix

To show the relative distance between subcategories according to the participants’ perspectives and knowledge

website design similarity matrix

Finding: 

Two groups of subcategories that most participants agreed were to be significantly related to one another, but there is also a few subcategories that were inconsistently categorized by participants.

PROPOSED NEW IA SCHEMATIC DIAGRAM

REDESIGN

THE WEBSITE

Crossin Bridge Dentistry homepage
Crossin Bridge Dentistry insurance
Crossin Bridge Dentistry service procedures