Mi Huang
Founded in 2008, Ge Greens is an award-winning landscape architecture firm based in Beijing, China. After merging with TLA Design — a group of young and talented designers with international project practices — I designed the new website to convey their thoughtful and creative design expertise through the interactive web experience.
Prototyping, web design, graphic design
Jan - Mar 2021
The new website has received a significant increase the number of visitors, session duration, and viewed pages per session. The higher traffic has brought in more inquiries and resulted in a 40% increase in sales.
Unusual page navigation brings a different feeling during the web experience. The progress bar at the bottom visualizes the progression of the project list. With horizontal scrolling, larger project images can be shown across the screen to catch users' attention.
The brief table and the short description on the project page provide a quick overview of the project. The images are placed based on the circulation from the front yard to the back yard. The sense of discovery is created by sliding up the images as users scroll down the page.
Ge Greens needed to show users that they specialized in landscape design, maintenance, and various trees from their approx. 1,400 acres tree nursery. I created separate pages to show their services with the right amount of information to understand what the company offers.
I was responsible for creating the marketing collateral, including brochures, portfolio, folders, contract cover, shopping bag, gift box, tags, and posters.
